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FLATHEAD Joi

Price

CHF 359.00

Excluding VAT

Designed in Switzerland, the FLATHEAD is built to last.

Named after the resilient flathead fish, this watch embodies strength, adaptability, and precision. The original Flathead is sleek, tough, and engineered for action.

But some designs push further, carrying with them the weight of the world — and the vision of futures yet to come.


As part of the Flathead Customs line, the Joi dial draws inspiration from the monumental cityscapes and stark architectural visions of Blade Runner 2049. Geometric forms, bold lines, and industrial patterns come together in a design that feels structural, enduring, and almost sculptural. The Joi dial doesn’t just frame your time — it anchors it. It captures the sense of scale and permanence in a world where concrete, light, and shadow shape everything.

 

case back Engraving (+CHF 40) (+free Anodization)

Case back Anodization (color)

What would you like Engraved? (scroll down to upload images) (optional)

Up to 100 characters.

Quantity

Product Information

Case Material: Titanium Grade 5 (Ti-6Al-4V ELI) – 11 g
Caseback Material: Titanium Grade 5 (Ti-6Al-4V ELI) – 3.9 g
Crystal: Sapphire – 2.6 g
Strap: Ultra-soft hook-and-loop nylon fabric
Case Dimensions:
• Height: 43 mm
• Width: 33 mm (excluding buttons)
• Thickness: 8.3 mm
Lug Width: 20 mm
Movement: Casio 3551 (Quartz Digital)
Battery Life: Approx. 3 years (CR1616 cell)

Dial: ABS-like resin coated in paint

Water Resistance: (4.5 ATM) – splash and rain resistant (not suitable for diving)

 

Legal Notice:
We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Casio or any of its subsidiaries or affiliates. “Casio” and “Casio 3551” are registered trademarks of their respective owners.

Image Disclaimer:
All product images shown are digital renderings. Surface finishes, colors, and details may vary in final production. For real-world visuals, please refer to our official Instagram page.

Full product disclamer found in refund policy 

Shipping Information

We are proudly based in Switzerland and ship our products worldwide.

Shipping Times:

  • Switzerland: 2–4 business days

  • Europe: 4–8 business days

  • International: 7–14 business days (depending on location and customs processing)

Note: Prices exclude VAT. Applicable VAT will be charged based on the buyer’s country of residence in accordance with local tax regulations. (except in switzerland) 

What's in the box

The FLATHEAD arrives ready to wear—assembled, tested, and securely housed in our custom presentation box.
Each box is uniquely color-matched (combinations are randomized), adding a touch of surprise to every unboxing experience.

Inside, you'll find everything prepared for immediate use: the fully assembled watch, complete with strap, and a QR code linking to the user manual for the module.

The FLATHEAD features a 20mm lug width with a flat-end design, making it compatible with most standard straps. You’re welcome to switch it out and personalize it with any strap that fits your style.

Customization Options

Flathead Watch Customization – Summary

 

 

  • ✅ Backplate Anodization (Free)

    • You can anodize the backplate for free.

    • This is recommended because engraving on anodized titanium shows better contrast (silver engraving on colored titanium).

    • Anodization colors are created through light refraction, not pigments, so color may shift slightly in different lighting or with body oils (cleaning restores original look).

  • ✅ Engraving Options

    • You can engrave the backplate with a custom message or design.

    • Option to upload a sketch/image during checkout.

Artboard 4.jpg
Add up to 3 images

If you chose the Custom Engraved option for your product, please upload the image or design you’d like us to engrave below. Make sure the image is clear and high-resolution for best results.

The FLATHEAD is precision-machined from titanium, which naturally develops a vibrant oxide layer when exposed to heat or electricity. This allows us to customize each piece with unique colors and finishes. Want something truly personal? Let us know your preferences we’ll make it yours.

flathead backplate anodization
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BOLDLY

GO

day and night lume flathead
sky watch

NIGHT & DAY

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titanium watch in rocks

DESIGNED
WITH

INTENTION

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